That’s still just a drop in the bucket (less than 2%) of YouTube’s overall user base of two billion, though, and history shows that the majority of people will choose the free option if one is available. That number was up by about 10 million subscribers from the end of 2019. In a Q3 2020 earnings call, Google CEO Sundar Pichai revealed that YouTube Premium had more than 30 million subscribers (and more than 35 million subscribers on a one-month free trial). YouTube creators are covered because YouTube shares a percentage of the subscription fee with creators everytime a Premium subscriber watches one of their videos.īut what about businesses that advertise on YouTube? Unfortunately, YouTube Premium subscribers who are logged in to their Premium account will not see your ads. If your business runs ads on YouTube, you may be worried that YouTube Premium is diluting your reach. What does YouTube Premium mean for my business? YouTube Premium Lite offers ad-free viewing without the other perks, but it’s unknown if that tier will become a permanent option. YouTube is also piloting a discounted YouTube Premium Lite service in parts of Europe to expand its market and make the offering more affordable. Subscribers receive early access to every episode in a new YouTube Originals series as soon as it premieres, along with exclusive content like director’s cuts and bonus scenes. Users can enjoy ad-free videos and downloads in the YouTube Kids app. YouTube Music Premium absorbed and replaced Google Play Music in late 2020. Users can also get YouTube Music Premium (standalone) for $9.99/month.
YouTube Premium also includes YouTube Music Premium, which allows users to listen and download millions of ad-free songs and playlists. Subscribers can download videos to their devices to watch later when they’re offline such as, during a flight. Users can play videos in the YouTube app while using other apps or while their phone screen is locked.ĭownloads.
Though you can still see sponsored content if a content creator has a brand partnership and promotes that brand during one of their videos.īackground play. A YouTube Premium (formerly known as YouTube Red) subscription includes the following upgrades: YouTube Premium is an upgraded version of the standard YouTube platform, which is free for viewers but supported by advertising.
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